MKTG 2000 Principles of Marketing

3 Credit Hour(s)

This course covers aspects of marketing history and the current marketing environment. Detailed analysis of product strategy including information for decision-making and selection of target markets is included. Basic practices and principles in retailing, wholesaling, and industrial areas of marketing are also covered. Case problems are utilized to integrate course materials.

This course is not designed for transfer to four-year universities. Students should check course recommendations with the college or university to which they intend to transfer for a baccalaureate degree. The receiving institution always makes the final decision about transferability of credits.