MKTG 2007 Principles of Advertising

3 Credit Hour(s)

Introduces origins and development of advertising. Discusses trade marking, packaging, legal structuring, ethics, and targeting. Emphasis is placed on the media including advantages, disadvantages, selection, and evaluation.

This course is not designed for transfer to four-year universities. Students should check course recommendations with the college or university to which they intend to transfer for a baccalaureate degree. The receiving institution always makes the final decision about transferability of credits.