HMGT 1170 Hospitality Sales and Marketing

3 Credit Hour(s)

This course is an introduction to the “four Ps” (price, product, promotion, and place) as they relate to specific market segments, providing them with a customer-focused perspective. Students will learn about the Internet’s increasing role in sales and marketing. Students will have an opportunity to take the AHLEI certificate exam for this course.

Prerequisite(s):

MATH 0820

and

ENGL 0820

or equivalent.
This course is not designed for transfer to four-year universities. Students should check course recommendations with the college or university to which they intend to transfer for a baccalaureate degree. The receiving institution always makes the final decision about transferability of credits