MKTG 2005 Professional Selling

3 Credit Hour(s)

A study of the salesman’s role in the business firm, planning and preparation of the sales presentation, and importance of product knowledge and understanding are covered in this class. Basic principles for successful selling are covered. Organizing the selling strategy and prospecting, presenting, closing and building future sales are stressed. Case studies and oral sales presentations are included.

This course is not designed for transfer to four-year universities. Students should check course recommendations with the college or university to which they intend to transfer for a baccalaureate degree. The receiving institution always makes the final decision about transferability of credits.