MKTG 2400 Global Internet Marketing and Advertising

3 Credit Hour(s)

This course investigates the strategic implications of using the Internet for marketing and advertising. It develops the concepts and techniques of planning, implementing, and controlling the marketing function. Monitoring environmental conditions, assessing opportunities, delineating target markets, conducting consumer/buyer research, planning and strategy procedures in a global network environment are also stressed. These topics are followed by a detailed study of the marketing mix and its management, with product, promotions, and pricing components being emphasized.

Prerequisite(s): ENGL 1010, ISDS 2605, or permission of an advisor