BUSN 2450 E-Commerce

3 Credit Hour(s)

The objective of this course is to provide students with an understanding of the growing use of electronic methods for conducting business. Topics covered include both technical and business issues for implementation and strategies of electronic marketing, sales, promotion, purchasing, logistics, and support activities. Legal and ethical issues are also discussed. Case studies and individual projects will be used to provide business examples from conceptual models and real-world events.

Prerequisite(s): READ 0820 OR equivalent, ENGL 0820 OR equivalent, MGMT 1000, AND ISDS 2600 OR permission of an advisor.
Corequisite(s): ENGL 1010